Our Story

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Our vision is for better targeted neurodiversity support

At BetterReality, we believe neurodiversity support should be less of an art and more of a science. We believe that better neurodiversity support needs to be grounded in thorough understanding of the individual issues.

Traditional assessments can be slow, resource-heavy, and inaccessible... leaving too many students without the help they need. That’s why we created a VR-powered cognitive screening solution that empowers schools to act quickly and effectively.

By leveraging cutting-edge research and immersive technology, we provide data-driven insights that help educators, SEND coordinators, researchers, and healthcare professionals make informed decisions with confidence.

No child should slip through the cracks.

No potential should go unsupported.

Articles for the UvA Psychology Magazine

Core Values

Empowerment Through Understanding

Knowledge is power, and the right insights can change a life.

Equipping educators, clinicians, and parents with clear, objective data to drive informed decisions with confidence. By understanding the unique cognitive profile of each child, we enable earlier interventions, better support, and hopefully, better realities tailored for individual needs

Innovation with Impact

Technology should have a purpose. Our VR-powered cognitive screening isn't just innovative…it's built to solve real-world challenges in neurodiversity support.

We use immersive, interactive tools to create engaging, anxiety-free assessments that ensure every child can get the support they deserve. Ideally, before they really need it.

Science-Backed Precision

Subjective observations and outdated assessments leave too many children behind. That's why we rely on proven research, cognitive science, and advanced VR tracking to deliver measurable, bias-free insights.

Our solutions are developed with the support of academics from Leiden University and the University of Amsterdam.

Engaging & Accessible

Traditional assessments can be stressful and intimidating.

Gamified VR experiences reduce test anxiety, keeping children focused in a calm, controlled environment.

Efficient & Scalable

Quick, automated screenings fit seamlessly into workflows, reducing wait times and streamlining assessments.

Unlike traditional methods, no specialised training is required to administer the tests.

Data-Rich & Insightful

Uncover hidden cognitive patterns with precision.

VR tracks head, hand, and eye movements with precision, delivering objective cognitive data that goes beyond what traditional methods can observe.

Fair & Bias-Free

VR captures natural, subtle and intuitive interactions.

The assessments are more fair, given they aren’t skewed by reading ability, motor skills, or gaming experience.

We believe in using VR because...

How BetterReality Was Born

BetterReality was founded by Paul Cook, a UK tech entrepreneur who experienced firsthand the frustration of ineffective mental health support.

Misdiagnosed for 26 years, he realised that the root problem was unstructured, unreliable diagnostic processes.

He created BetterReality to build an alternative.

Many former colleagues have joined Paul because the need for reliable psychodiagnostics to enable effective care is self-obvious. Contributors include academics from Leiden and the University of Amsterdam.

Let's make sure no child is left behind.

Neurodiversity Screening